Wednesday, June 15, 2016

Game-Changing Campground Search Platform, The Dyrt, Launches in Hawaii

The Dyrt has launched a new website that will soon become the nation’s leading campground search tool driven by crowdsourced photos, videos and reviews of nearly every campground in America. The Dyrt is leveraging gamification with its $100,000 Great Camping Giveaway to become the go-to source for finding the right campground to fit your needs, solving the online search pain for the 40 million Americans who struggle to find a campground online.

Last summer, husband and wife team Kevin Long and Sarah Smith, conducted a small 45-day beta launch that generated more than two thousand campground photos and videos with almost no promotion, far exceeding initial expectations. Smith, co-founder and vice president of product and community for The Dyrt, is an avid camper and no stranger to the challenges of researching campgrounds.

“I was beyond frustrated with the experience of finding a campsite online, so we set out to build a robust campground database and found a way that will quickly make The Dyrt the number one resource for campsite reviews, photos and videos,” says Smith. “You wouldn’t book a hotel without checking out a review or photo; a campground should be no different.”   

The Dyrt is “gamifying” its inaugural summer with a four-month $100,000 Great Camping Giveaway in which users at the state level earn points and win prizes for posting useful campground content and reviews. “The Dyrt encourages all campers to get involved, rewards users for reviewing campgrounds, and in the end, makes finding campsites online easier for everyone,” says Kevin Long, co-founder and CEO of The Dyrt. “The game creates incentive to submit reviews, but also a fun and competitive way for users to journal their camping adventures.”

Beloved fishing boot manufacturer and Hawaii brand partner XTRATUF Boots, recognizes the struggle felt by campers. Along with other outdoor brands, XTRATUF has teamed up with The Dyrt to give away thousands of quality outdoor goods and aid in the improvement of camping search.  

“Hawaii is one of the most beautiful places on earth with a culture that inspires both its residents and visitors to explore the outdoors,” said Sean O’Brien, global vice president and general of XTRATUF. “A partnership with The Dyrt gives XTRATUF the opportunity to give campers hoping to enjoy the region a way to easily search for and experience their next adventure.”

The Dyrt features a real-time regional leaderboard and will reward ten high-ranking reviewers who contribute and share the most useful campground reviews and content in the months of June, July, August and September. The Dyrt also features a national leaderboard that recognizes The Dyrt super campers that lead the charge in generating useful campground content.

Stay tuned for promoted Hawaii camping content from the leaderboard winners and expert camping tips from The Dyrt.

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