Sunday, April 17, 2016

Virgin America Launches Partnership With Starwood Preferred Guest

Virgin America, the upscale, low-cost airline today announced an exciting new partnership with Starwood Preferred Guest® (SPG®), the award winning loyalty program of Starwood Hotels & Resorts Worldwide Inc. (NYSE:HOT).  Beginning immediately, SPG members will be able to transfer Starpoints into Elevate points at a 1-to-1 ratio, and Elevate members will earn two points for every one dollar spent on Starwood Hotel stays.  The additional rewards provided to Elevate members given the breadth of brands in the Starwood portfolio, will make it even easier to earn points wherever their travels take them.   

Additionally, Virgin America is announcing its “Work Hard, Hawai’i Hard” promotion*, aimed at incentivizing Angelenos to make the ultimate #Hawaiiscape with Virgin America’s new seasonal daily nonstop flights from Los Angeles to Honolulu, Oahu (starting May 5, 2016) and Kahului, Maui (starting June 14, 2016).  The promotion gives travelers the chance to win the ultimate escape package that includes tickets to paradise on Virgin America’s upscale flights, luxury accommodations at either the Westin Moana Surfrider Hotel or the Sheraton Maui, and 50,000 Elevate points.  To enter the #Hawaiiscape sweeps, participants must submit their Elevate number and tell us why they need a vacation at by May 27.  All entrants who enter the promotion will automatically receive 250 Elevate points**.  

We’re thrilled to announce our new loyalty partnership with Starwood Preferred Guest,” said Stuart Dinnis, Director of Loyalty at Virgin America.  “Both of our brands are known for providing fresh, modern and upscale travel experiences and Starwood Properties will be tremendously popular with our discerning flyers. We’re looking forward to welcoming SPG members who may not have yet experienced Virgin America’s award-winning service.”  

Virgin America and Starwood have also partnered to create two tropical SPG MomentsSMto commemorate the partnership launch.  SPG members can start bidding today on packages for two to Maui and Honolulu that include seats on Virgin America’s inaugural flights to both locations and a four-night stay at either the Westin Maui or the Sheraton Waikiki.  Both packages offer amazing foodie extras including a tour of Maui farms followed by a private lunch using collected ingredients, or an one-hour chartered Mai Tai Catamaran ride around the coastline of Oahu and a private 5-course wine pairing dinner on the pool lawn at the Sheraton Waikiki.  These Moments also include Gold status on Virgin America for one year.  For more information on SPG’s Moments, including a complete schedule of 2016 events and bidding details, please visit

“This new partnership will enable SPG and Virgin America to extend loyalty outside of our hotels and beyond the window seat by giving our members transfer benefits and earning power,” said Dana Rosenberg, Vice President, Global Partnerships at Starwood.  “This will enhance the travel experience for our most valuable members and gives both Virgin American and Starwood an opportunity to reach frequent travelers who aren’t part of our programs and capture greater share of the global, high-end traveler.”

For more information about Virgin America’s partnership with Starwood Hotels, visit: .

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